Kinetic

Kinetic builds premium racing cockpit equipment by hand in Detroit — the kind of gear drivers choose when they refuse to compromise. As the brand grew, so did its dealer network, but the tools for managing it hadn't kept pace: applications, approvals, and marketing assets were scattered across emails and spreadsheets.

We rebuilt the Kinetic website as a proper showcase for the product, then built a two-way dealer portal alongside it — dealers apply, get approved, and pull brand assets in one place, without another email thread. Brand and business, working together.