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Case study

Rainmaker Water Trucks

Mobility · Brand identity

Rainmaker Water Trucks rents and operates the tankers that keep construction and industrial sites running — unglamorous, essential equipment. The business was solid; the brand didn't yet look like it belonged next to the work Rainmaker actually does.

We built a clean wordmark anchored by a single water-drop mark — simple enough to read clearly on the side of a moving truck, distinctive enough to actually stick. Applied across the fleet, it's now the first thing a job site sees pull up.

2X
Fleet growth
3X
Awarded jobs
By name
Customer mentions
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